Young

• most of them see the lines/narratives espoused by govts, establishments etc as “propaganda”
• We need to engage them differently
• Guiding and facilitating them, not so much for them to listen to us; more for them to make their rational/objective assessment and decision

Older/Old

• quite a few are already hardcore in their positions etc. ie no matter what they see/hear that is contrary to their views will not be accepted

The hardcore ones no point wasting our time…more to engage those who are still more open to other and contrarian views

Two simple illustrations on how to go about building up personas:

• https://xtensio.com/how-to-create-a-persona/
• https://persona.qcri.org/blog/elements-of-a-persona-profile/