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====== Engage the Young ======



====== Problem statement ======

Identify what the issue is.


====== Some thoughts ======

Young
  * most of them see the lines/narratives espoused by govts, establishments etc as “propaganda”
  * We need to engage them differently
  * Guiding and facilitating them, not so much for them to listen to us; more for them to make their rational/objective assessment and decision 

Older/Old
  * quite a few are already hardcore in their positions etc. ie no matter what they see/hear that is contrary to their views will not be accepted

The hardcore ones no point wasting our time…more to engage those who are still more open to other and contrarian views


====== Real-life Example (Apr 2023) ======

//Below is an exchange in WhatsApp illustrating difficulty in swaying somebody (CJM) who is set in his views.//

[CJM]: Astounding statement from White House official talking head Karine Jean-Pierre:

“We are deeply concerned about the transition of Brazil and China to national currencies when conducting mutual settlements. This is a violation of the rights of our citizens who rely on a stable dollar exchange rate on the world market .

America will not allow other countries to dictate their terms to it in mutual trade. We want to warn that the violation of the rights of ordinary Americans will not remain without consequences. 

https://twitter.com/Spriter99880/status/1642925742165049360

👆Countries using their own currencies to trade is a violation of the rights of American citizens?  🙄😱🤬

[Me]: Sorry,  fake news: White House official didn't say the quote above.

[CJM]: They told u?

[Me]: Click the link: it's fake

[CJM]: So simple. No wonder !

[Me]: Who has been feeding you such fake news?

[CJM]: Who has been fooling you?\\
Or you choose to fool yourself?

[CJM]: https://leadstories.com/hoax-alert/2023/04/fact-check-white-house-press-secretary-karine-jean-pierre-did-not-say-us-deeply-concerned-about-brazil-and-china-switching-to-national-currencies-when-conducting-mutual-settlements.html

[CJM]: Only fools and those suffering from Staockholm Syndrome will worship America. I feel sorry for such morons.\\
Everything that the White House deny can be trusted ? You believe them ? Prove it from other sources. Not from the liar who tells the lie.\\
I was a top investigator. All liars interrogated by me denied their lies.

[CJM]: I cannot say for other instances.  In this case it really didn't happen.  The language and sentence structure is very awkward,  not something PR professionals would say.  If you can show me a video of her saying those words,  I'll stand corrected and apologise

[CJM]: No time for fool.\\
Who are you ?\\
The other day, you alleged that Singapore, your own country has built its military power thus mancing neighbouring counties. That was the most stupid statement I have come across and it is sad it could come out from you.  Henceforth, I have written you off.

[Me]: The other day,  I said Singapore is like Ukraine.  We should guard against military invasion by bigger and more powerful neighbouring countries

[CJM]: LIE ! \\
You even said there are Malysians told you they are very concerned!  \\
Please don't tell lie. Admit it and retract what you said. It's serious.

[Sis]: Pls take this offline. Thank you

[CJM]: None of these words were said.

[Sis]: This thread closes now.

[CJM]: All lies must be exposed !

// The following day, CJM (WhatsApp group admin) kicked me off the extended-family chatgroup. //


====== Persona building ======

Two simple illustrations on how to go about building up personas:
  * https://xtensio.com/how-to-create-a-persona/
  * https://persona.qcri.org/blog/elements-of-a-persona-profile/